Modì™ Apple set to wow Aussie consumers
Today, one of the most prominent apples which is establishing its presence for consumers is the Modì® Apple.
Grown in multiple Australian apple regions, Modì® Apple is unrivalled when it comes to crunch and sweetness. With a strong Italian heritage, this premium brand is a vibrant red apple, encompassing a modern taste, which strikes the perfect balance in flavour, crunchiness and juiciness.
When you combine an apple’s well-established status in Australian fruit bowls with the versatility of Modì® for consumption on all occasions and within many recipes, it is easy to understand why the brand has gained massive popularity over the past 4 years.
Chris Turnbull from Turnbull Orchards says “Modi® is an amazing piece of fruit and its eating quality is far superior to other competing brands in this category. What makes this piece of fruit so unique is its crisp, crunchy flavour with a superb rich red colour, which combines it into an overwhelming sensorial explosion”
What makes this piece of fruit so unique is its crisp, crunchy flavour with a superb rich red colour
With the Modi® Apple available in significantly higher volume this year, its marketing campaign will see a paradigm shift beyond traditional produce marketing and towards an integrated, highly targeted, and primarily path-to-purchase influencing campaign model. The 2018 Modi® campaign will align marketing activities closely with the consumer decision journey, focusing on the most influential touch points in the buying process.
National Marketing Manager, Sona Padman says that “Modì® targets an international audience that is young, like to experiment, loves quality products and combines the pleasures of good food and healthy living. With that notion, we will be investing in consumer-driven marketing which encapsulates a mix of outdoor media, broadcast press as well as strong digital and social presence across other media channels. For me, our biggest goal is to explore all the different opportunities to integrate between the channels and drive messages far further and with better engagement.”
Our biggest goal is to explore all the different opportunities to integrate between the channels and drive messages far further and with better engagement
The deliciously crunchy and mouth-wateringly juicy Modì™ Apple will be exclusively available in Coles stores from early March through to November.
Modì™ Apple in Australia is exclusively marketed by Freshmax Australia Pty Ltd. The Freshmax Group is an Australasian-based fresh produce marketer and distributor with primary offices in Australia and New Zealand and operations around the Pacific Rim run by the international arm Valley Fresh. The Group has a growing presence in the apple and pear sector managing retail programs via Freshmax’s domestic operations and export programs through Valley Fresh.