Modi™ recipes set to wow at Food Show

Freshmax has teamed up with the award-winning (Winner at the 2014 World Pizza Championships) Melbourne-based Italian Chef, Johnny Di Francesco, to help promote Modi Apple, its Italian Heritage and some new ways to enjoy “Australia’s Finest Italian [Apple]”.

“Understanding where a product comes from and what it is all about is really important to me” said Johnny in a recent visit to Modi Orchards in Victoria, Australia. “Visiting the Modi Growers was one of the most exciting things for me in 2017 so far.” A video clip of this trip has been included below (manual link: https://www.youtube.com/watch?v=LmAUsmuTVpQ ).

With the aim of encouraging consumers to try new, additional ways of enjoying Modi Apples, Johnny has developed three new recipes including a Spiced Apple Dessert Pizza (pictured below) which will feature at this year’s Melbourne Good Food and Wine Show in June.

“I am really excited to be working with Modi Apple, and showcasing it at the Good Food and Wine Show” states Johnny, “it is a beautiful product that is delicious to eat and works so well in so many of the dishes that I love to cook and to eat.”

Modi Apples are deliciously sweet and juicy and available at Coles stores across Australia and via select independent retailers until August. Freshmax is the sole licensed marketer for Modi Apples in Australia and New Zealand and has also played a pivotal role in the founding of the grower group that now supplies the Australian market.

Freshmax is a leading fresh produce marketer and distributor with primary operations in Australia and New Zealand and offices in multiple markets around the Pacific Rim. The Group has invested heavily in the commercialisation of new and exclusive product IP to underpin high-value growth in its export-focused categories: apples, pears, citrus, berryfruit, avocados, cherries and stonefruit.