Freshmax announces Lani® Cherry release
The Freshmax Group and Innovar® are pleased to announce the commercial launch of its new Lani® cherry.
Lani®, an exclusive early cherry, is currently being harvested for the first time in Central Otago, New Zealand. The Freshmax Group and Innovar® are pleased to announce the commercial launch of its new Lani® cherry.
Lani®, an exclusive early cherry, is currently being harvested for the first time in Central Otago, New Zealand. With the support of grower partners Suncrest Orchards and Clyde Orchards the cherry has been in trial and development for the last five years and is the Freshmax Group’s second commercial IP cherry release after the successful launch of Starletta® in 2013.
While this season’s volumes will be small the majority of harvested fruit is destined for Freshmax’s premier export customers in Asia where demand for the variety is expected to be strong. Lani® is a robust, large, early cherry with deep red skin and an exceptional sweet eating quality.
Freshmax expects Lani® to underpin its growing New Zealand export cherry business over the coming decade.
Innovar® is Freshmax’s dedicated IP & Innovation business unit and manages licenses for the following IP: Kanzi®, Kiku®, Mahana Red®, Angelys®, Modi®, Sumo Citrus®, Piqa® Boo®, Tango, Gold Nugget, Crimson Snow®, Sunworld® series, Starletta®, Munch’n® Kiwiberry & Intense® Tomato.