Snack pack Kiwiberries a huge hit
Freshmax recently launched an innovative new retail pack for kiwiberries in the Singapore market; an on-the-go snack cup.
Tian Sheng, the Singaporean Importer who worked alongside Freshmax on the development of this new pack format, and Cold Storage Singapore, who are the supermarket stocking the kiwiberries both comment that sales of this new line are extremely positive. Consumers are very curious about kiwiberries and because the packaging is so new and different compared to the standard berry punnet it is drawing a lot of attention to the fruit.
Tracey Burns. Freshmax Export Manager, comments “this new line has been a winner for Freshmax, Tian Sheng and Cold Storage Singapore. Sales are strong with consumers making repeat purchases. We are finding that consumers are asking a lot of questions about kiwiberries and are really embracing the concept that kiwiberries are the perfect healthy on the go snack option”.