Local Expertise,
Global Reach
Freshmax operates a truly global fresh produce network, with core operational platforms across eight countries around the Pacific Rim.
Beyond that, we partner with trusted growers and customers across more than 40 countries on five continents – sourcing and supplying some of the world’s finest fresh produce.
As a Group, we deliver cool chain distribution and export marketing services across Australia, New Zealand, the United States, Chile, Peru, Indonesia and Turkey.
The result: reliable, year-round counter-seasonal supply of cherries, berryfruit, apples, pears, avocados, citrus, table grapes and other premium categories – for some of the world’s leading customers.
New Zealand
New Zealand is internationally recognised for producing some of the world’s finest cherries, apples and kiwifruit. Through grower partnerships extending from Northland to Central Otago, Freshmax New Zealand manages some of the country’s leading fresh produce export programs into Asia, North America and beyond. Freshmax is also a trusted export partner to Zespri®.
Based in the Bay of Plenty, Freshmax New Zealand Berryfruit manages the Group’s commercial berryfruit operations in New Zealand, including the renowned MBO blueberry IP portfolio.
Australia
Headquartered in Melbourne and supported by distribution operations across Australia’s eastern seaboard, Freshmax is a leading exporter of Australian citrus, table grapes, apples, pears and tropical fruit into markets throughout Asia and North America.
Freshmax Australia complements the Group’s global network through significant counter-seasonal import and service programs supplying many of Australia’s leading retailers.
North America
Freshmax North America is a full-service procurement and export platform headquartered in Pasadena, California. The business supplies US and Mexican-grown citrus, table grapes, cherries, tropicals and other key categories into global markets – with a particular focus on Asia and Australia, where the Group manages major counter-seasonal import programs for leading retailers
Freshmax North America partners with growers across Washington, California, Arizona, Mexico and beyond.
South America
As global demand for fresh food continues to grow, South American producers have become increasingly important suppliers to Northern Hemisphere markets across Asia, Europe and North America
Freshmax South America operates export platforms in both Chile and Peru, working closely with local growers to supply citrus, table grapes, cherries, asparagus, avocados and tropical fruit to customers throughout Asia.
IP Development
Innovar™ works with breeders in Europe, North America, Australia and New Zelaand to develop exclusive, new generation plant varieties for our growers worldwide. Today we offer some of the most sought after proprietary programs and brands.