Apples & Pears

Apples & Pears have always been a cornerstone category for our business.

Freshmax works with premium pipfruit growers in New Zealand and Australia, servicing both retail customers at home and blue chip export customers across Asia. Our Australasian programs are complemented by supply from Washington state, the US’s premier apple growing region, and Chile, a rapidly growing player in the global apple market. Through our counter-seasonal supply platform we offer year-round supply of major product lines.

Our strong focus on varietal IP in this category has seen us introduce several prominent apple and pear brands, including Honey Belle™, Piqa Boo®, Modi®, Kiku®, and Kanzi®.

Category Highlights

Australian IP

Through partnerships in Australian retail, Freshmax ranges exclusive pipfruit brands including Modi®, Piqa Boo® and Honey Belle®.  

New Zealand apples

New Zealand produces some of the world’s finest apples. We are proud to be a significant exporter of New Zealand pipfruit, with extensive supply programs into Asia & South East Asia, Europe and North America.

Across the Americas

From Washington to Chile, our ValleyFresh team sources apples from some of the best production zones in the Americas for export to counter-seasonal markets in Asia and Australia.  

Varietal Innovation

Through Innovar, Freshmax is a leading developer of new and proprietary apple and pear varieties including Modi™, Honey Belle™, Piqa Boo® and Kanzi™.

Apple & Pear Availability

The tables below show the seasonal availability of our Apple and Pear range produced within the Australian Market:

Source Availability Supply Regions
Australia Jan - Dec Queensland: Stanthorpe

Victoria: Goulburn Valley, Yarra Valley


New Zealand Feb - Dec Hawke’s Bay, Nelson
USA Sep - May Washington
Source Availability Supply Regions
Australia Jan - Dec Victoria:
Goulburn Valley, Yarra Valley

New Zealand Feb - Nov Hawke’s Bay, Nelson
Contact us

Australia Supply:
+61 3 9688 5100

New Zealand Supply:
+64 95536374


Through close partnerships with nurseries and global breeding programs, Freshmax has developed some of the leading apple and pear brands in Australasia for both domestic retail and export markets.