Local Expertise,
Global Reach

Freshmax operates a truly global fresh produce business with core operational sites in eight countries around the Pacific Rim.

As a Group, we work with trusted growers and customers in over 40 countries across five continents to source and supply some of the best fresh produce the world has to offer.

Today, through both our Freshmax and ValleyFresh businesses, we operate cool chain distribution and export marketing services in Australia, New Zealand, the US, Chile, Peru, Indonesia and Turkey offering blue chip customers year-round counter-seasonal supply in cherries, berryfruit, apples, pears, avocados, citrus, table grapes and other high-value products. 

New Zealand

New Zealand is renowned for producing some of the world’s finest cherries, apples and kiwifruit. With supply partnerships from Northland to Central Otago, ValleyFresh Direct manages some of the country’s leading fresh produce export programs into Asia, North America and beyond. Freshmax also a trusted collaborative kiwifruit export partner to Zespri®.

Based in the Bay of Plenty, BerryCo specialises in managing our commercial berryfruit operations in New Zealand, including our proprietary MBO blueberry IP.


ValleyFresh Exports, based in Melbourne and with distribtion operations across the eastern seaboard, is a leading exporter of Australian citrus, table grapes, apples, pears and tropicals into markets in Asia and North America.

Freshmax National complements our global network and runs significant counter-seasonal import and services programs supplying Australia’s largest retailers.

North America

ValleyFresh North America is a full-service, procurement and export platform based in Pasadena, California. The business supplies US and Mexican-grown citrus, table grapes, cherries, tropicals and other core lines to global markets, with a particular focus on markets in Asia and Australia where the Group manages counter-seasoanl import programs for Australian retailers.

VFNA works with growers from Washington, California, Arizona, Mexico and beyond.

South America

As the global demand for fresh food has grown exponentially over the last two decades, South American producers have established themselves as critical players in developing counter-seasonal supply for burgeonong Northern hemisphere markets in Asia, Europe and North America.

ValleyFresh has export operations in both Chile and Peru, working closely with local growers to supply citrus, table grapes, cherries, asparagus, avocados and tropicals to markets across Asia.

IP Development

Innovar™ works with breeders in Europe, North America, Australia and New Zelaand to develop exclusive, new generation plant varieties for our growers worldwide. Today we offer some of the most sought after proprietary programs and brands.