One Group of Trusted Brands
Freshmax Group brings together the most respected fresh produce businesses and brands across Australia, New Zealand and the Pacific Rim.
Freshmax is the unified face of the Group’s international and Australian domestic operations – running export programs across seven Asia-Pacific countries and supported by deep supply chain infrastructure along Australia’s eastern seaboard.
Alongside this, Freshmax New Zealand Berryfruit drives the Group’s commercial berryfruit activities in New Zealand / Aotearoa, while Freshmax Australia Bananas is one of Australia’s largest banana and avocado distribution businesses servicing the domestic market.
The Freshmax Story
Our business has grown out of strong Australasian roots.
Freshmax was formed in New Zealand in 1995 and privatised two years later through a management buyout combining ENZA subsidiaries Freshmax and Frucor. From our earliest days we’ve been focused on providing a full-service offer to our growers.
In 2006 the company expanded into Australia and acquired a number of entities to reposition the Group as a leading fresh produce supply and marketing platform across Australasia. DeLuca Banana Marketing (DBM) became a part of Freshmax in 2011 and today remains one of the premier banana marketers in Australia.
The Group expanded into global pipfruit in 2014 via the acquisition of Crasborn Group, one of New Zealand’s largest apple and pear orcharding and export businesses.
In 2016, Freshmax signalled its focus on expansion into global markets and acquired ValleyFresh, an international fresh produce sales and distribution business with signifincat service assets in Australia.
Through our evolution we have retained a strong, strategic focus on innovation and IP development in order to augment our supply relationships around the world. Innovar, Freshmax’s dedicated IP management co., was formed in 2018 and today is at the forefront of proprietary variety development in Australia, New Zealand and other key territories.
Today, the Freshmax Group is one of the premier fresh produce businesses in the Asia-Pacific.
Partnering with the World’s Best Growers
From the San Joaquin Valley to Central Otago, we work with some of the finest growers around the Pacific Rim.
All of our growers share a common commitment to growing, harvesting and packing the highest quality fresh produce for local retailers in Australia and New Zealand and bluechip customers in Asia and our major export markets.
Exporting to the World
We supply markets all over the world with the highest quality cherries, citrus, table grapes, pipfruit, berryfruit, avocados and tropicals.
Our global export teams work hand in hand with our local producers and packers to market the freshest produce into over 35 countries year round.