Get Munch’n™; harvest underway!

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Freshmax are set to commence the sweetest season yet for their superior variety of kiwiberry, marketed under the Munch’n™ kiwiberry brand.

The New Zealand summer has boasted plentiful sunshine, meaning that an early harvest is underway for the premium kiwiberry. The favourable growing conditions mean that Freshmax are feeling confident that their kiwiberries will deliver an outstanding flavour in every bite.

The Munch’n™ kiwiberry brand is now in its fourth season and although it is a short season every year, the brand has a significant following and loyal fan-base both in the domestic market and overseas. In export markets, this season coincides perfectly with the return to work after celebrations for the Chinese New Year.

“Excitement is mounting for the kiwiberry season; we have new product launches in multiple markets and buyers are extremely supportive about the Munch’n™ kiwiberry brand. This is our third year actively promoting and we are really thrilled about the commitment of our retail partners” says Tracey Burns, Export Division Manager at Freshmax NZ.

This week sees the start of the global Munch’n™ kiwiberry brand marketing campaign. Stay up to date via and @munchnkiwiberries on Facebook and Instagram. Munch’n™ kiwiberry will be available in New Zealand, Australia, Malaysia, Japan, Thailand, Indonesia, Singapore, India, USA and Taiwan.