Holman Fresh rebrands to Freshmax

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From Monday 28 July 2014, Holman Fresh rebranded as Freshmax, with the trading name Freshmax Australia Pty Ltd.

This rebrand is more than just a change of logo; it supports a shift in organisational attitude. Moving forward, only service of the highest standard will suffice. We must be constantly innovating and challenging ourselves. Our customers, and by association their customers, will be at the heart of everything that we do.

The fresh produce industry is consolidating, with fewer players holding a larger market share. Freshmax, as a large scale full service provider, is ideally positioned to continue providing sustainable solutions through this period and continue to grow organically and through acquisition.