Produce
Today Freshmax is leading the way in delivering strategic governance across categories in the Australasian produce industry.

Apple and Pear
For Freshmax, the Apple and Pear category is rich with varietal innovation, ...
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Avocado
The Avocado category continues to boom as a global industry. So too does ...
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Banana
Our Banana category is all about scale - we are a major player in the ...
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Berryfruit
For Freshmax, the Berryfruit category is one that holds immense opportunity ...
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Citrus
The team at Freshmax has spent many years curating a pipeline of ...
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Summerfruit
The Freshmax Summerfruit category is packed full of excitement, from ...
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Mango
Freshmax has a long-standing involvement in the Mango category in Australia.
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Our Approach to Categories
More than just a state of mind
Global governance of categories is critical. For Freshmax this is all about sourcing and innovating to compliment the global trading patterns and opportunities to challenge these patterns.