Produce

Today Freshmax is leading the way in delivering strategic governance across categories in the Australasian produce industry.

Apple and Pear

For Freshmax, the Apple and Pear category is rich with varietal innovation, ...

Avocado

The Avocado category continues to boom as a global industry. So too does ...

Banana

Our Banana category is all about scale - we are a major player in the ...

Berryfruit

For Freshmax, the Berryfruit category is one that holds immense opportunity ...

Citrus

The team at Freshmax has spent many years curating a pipeline of ...

Summerfruit

The Freshmax Summerfruit category is packed full of excitement, from ...

Mango

Freshmax has a long-standing involvement in the Mango category in Australia.

Our Approach to Categories

More than just a state of mind

Global governance of categories is critical. For Freshmax this is all about sourcing and innovating to compliment the global trading patterns and opportunities to challenge these patterns.