Structure

Whilst operating as a singular team, Freshmax maintains dedicated business units servicing each of its core markets.

The Freshmax Group is made up of a range of business units that have been brought together via multiple cycles of private equity investment over the past 20 years. Today the Group consists of three major divisions – Australia, New Zealand, and Global, with a variety of collaborative subsidiaries within each of these:

Australia

Freshmax Direct

Freshmax Direct is proud of a long-standing supply relationship that it maintains with all major retailers.

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Freshmax Wholesale

Freshmax Wholesale maintains strong ties to all major wholesale markets across every state.
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Freshmax Farms

The Freshmax Group prides itself on supply chain integration, and for us this starts in our orchards.
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DBM

DBM, formerly Deluca Banana Marketing, has been a part of the Freshmax Group for over ten years
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New Zealand

Freshmax New Zealand

As of the end of April 2020, Freshmax sold its New Zealand domestic trading and services business to T&G Global. 

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Freshmax Exports Limited

Following an extended New Zealand joint venture, Freshmax Exports Limited was formed as a result of our 2014 acquisition of the Crasborns Group
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Freshmax Orchards

Freshmax Orchards owns and manages multiple integrated farming and packing facilities and works with many committed supply partners.
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VF Direct

Valleyfresh New Zealand was formed to market fresh local produce to global customers focusing on Australia, Asia and Europe.
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Global

Valleyfresh Global

The Valleyfresh name is synonymous with the supply of high quality produce. Established nearly 20 years ago, Valleyfresh has developed a comprehensive ...
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Innovar™

The Freshmax Group has extensive experience in the licensing, development and commercialization of new varieties and brands.
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