Structure

Whilst operating as a singular team, Freshmax maintains dedicated business units servicing each of its core markets.

The Freshmax Group is made up of a range of business units that have been brought together via multiple cycles of private equity investment over the past 20 years. Today the Group consists of three major divisions – Australia, New Zealand, and Global, with a variety of collaborative subsidiaries within each of these:

Australia

Freshmax Direct

Freshmax Direct is proud of a long-standing supply relationship that it maintains with all major retailers.

Freshmax Wholesale

Freshmax Wholesale maintains strong ties to all major wholesale markets across every state.

Freshmax Farms

The Freshmax Group prides itself on supply chain integration, and for us this starts in our orchards.

DBM

DBM, formerly Deluca Banana Marketing, has been a part of the Freshmax Group for over ten years.

New Zealand

VF Direct NZ Ltd

As a result of divisional sales in recent years, all remaining New Zealand-based divisions of Freshmax have merged with VF Direct NZ Ltd business, but ...

VF Direct

Global

Valleyfresh Global

Innovar™

The Freshmax Group has extensive experience in the licensing, development and commercialization of new varieties and brands.