Structure
Whilst operating as a singular team, Freshmax maintains dedicated business units servicing each of its core markets.
The Freshmax Group is made up of a range of business units that have been brought together via multiple cycles of private equity investment over the past 20 years. Today the Group consists of three major divisions – Australia, New Zealand, and Global, with a variety of collaborative subsidiaries within each of these:

Australia
Freshmax Direct
Freshmax Direct is proud of a long-standing supply relationship that it maintains with all major retailers.
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Freshmax Wholesale
Freshmax Wholesale maintains strong ties to all major wholesale markets across every state.
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Freshmax Farms
The Freshmax Group prides itself on supply chain integration, and for us this starts in our orchards.
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DBM
DBM, formerly Deluca Banana Marketing, has been a part of the Freshmax Group for over ten years.
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New Zealand
VF Direct NZ Ltd
As a result of divisional sales in recent years, all remaining New Zealand-based divisions of Freshmax have merged with VF Direct NZ Ltd business, but ...
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VF Direct
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Global
Valleyfresh Global
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Innovarâ„¢
The Freshmax Group has extensive experience in the licensing, development and commercialization of new varieties and brands.
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