Freshmax Direct

Freshmax Direct is proud of a long-standing supply relationship that it maintains with all major retailers.

From driving exclusive brands onto the shelf, to securing top up orders week in week out, we make it our business to know what the customer needs and be there.

Supply Chain integration

We manage our own integrated orchards across both Citrus and Summerfruit categories. Beyond this, we maintain an extensive list of long term, co-invested supply partnerships with growers and packers that share our passion for innovation and efficiency.

Learn more about how we work with our Supply Partners

Serving all Scale of Retail

Freshmax Direct maintains a strong focus on National Retail Partnerships. However, due to the structure of our Australian division, we can also maintain close and collaborative ties to other customers of a widely varying scale and reach.

  • National Retail – Freshmax is proud of a long standing supply relationship that it maintains with all major retailers. From driving exclusive brands onto the shelf to securing top-up orders week in week out, we make it our business to know what the customer needs and be there.
  • Wholesale Market – In collaboration with Freshmax Wholesale we pledge to sell “the whole tree” on behalf of our supply partners, Freshmax Wholesale maintains strong ties to all major wholesale markets across every state. This partnership enables us to get the possible returns for the whole crop produced by our supply partners.

Driving Category Focus

In recent years we focused the Freshmax Direct business around an IP-centric growth strategy wrapped around three key category areas.

Leading Categories through IP & Brands

We represent one of the country’s leading varietal intellectual property (IP) commercial partners, with large scale consumer-centric brand campaigns going out through mainstream media every month. Today our core categories are:

 

Apple and Pear

Freshmax manages integrated supply programmes into both Australia and New Zealand’s leading retailers. Globally, we run supply and marketing ...

read

Citrus

Today Freshmax plays a significant global role in traditional citrus lines and holds the licenses for some of the world’s most sought after citrus ...

read

Summerfruit

Summerfruit is an exciting category, with delicious flavours and textures right across the category. Across the Freshmax Group we try to capture this ...

read

Avocado

We have built our avocado business with a strong commitment to quality, presentation and customer satisfaction. We have a comprehensive supply chain ...

read