Berryfruit
For Freshmax, the Berryfruit category is one that holds immense opportunity for innovation.
Berryfruit has fast become a global industry of immense scale. Freshmax forms a key part of this landscape both domestically in New Zealand and through the global role that Valleyfresh plays within the category.
Key Features
- Freshmax forms one of New Zealand’s leading berryfruit businesses
- Our global partnerships with prestigious breeding programs have helped a strong pipeline of IP and branded product
- We are maintaining a strong drive to grow our global role within the category through our ownership of Berry Co.
Berryfruit Availability
The tables below show the seasonal availability of our Berryfruit range produced within or imported to the New Zealand Market.
Commodity
Brands
New Zealand Supply
| Product | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blackberry | ||||||||||||
| Blueberry | ||||||||||||
| Boysenberry | ||||||||||||
| Gooseberry | ||||||||||||
| Raspberry | ||||||||||||
| Strawberry |
- Domestic
- Imported
Our Berryfruit Brands
Through close partnerships with nurseries and global breeding programs, Freshmax is now at the forefront of development of new and exciting varieties and brands which will deliver greater sustainability to our supply partners and a superior product to retailers and consumers.
Growing Regions
New Zealand
- West Auckland, Waikato
- Nelson, Ashburton
- Nelson, Canterbury
- Nelson, Ashburton
- Canterbury
- Ashburton, Nelson, Canterbury
- Waikato, Ohaupo, Bay of Plenty, Canterbury
- Te Puke, Bay of Plenty
